Free streaming platform Runtime partners with Record News to bring real-time news to Brazilian users, offering a fresh alternative with diverse content and innovative monetization.

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In an exciting development for Brazilian users, the free streaming platform Runtime has joined forces with Record News to deliver real-time news content.

Arman Oner, the CEO of Runtime, announced that the company aims to broaden its content offerings beyond movies and TV series and cater to users keen to stay informed with the latest news.

Runtime already boasts approximately 8 million users globally, with nearly 40% hailing from Brazil, and entered the Brazilian market just over a year ago.

Differentiating itself from established competitors like Netflix and Amazon, Runtime operates on a unique business model by offering free content to its users.

Instead of charging for access, the platform generates revenue through advertising seamlessly integrated into the viewing experience.

Expanding Access through Smart TVs and Global Markets

In line with its expansion plans, Runtime has secured partnerships with Samsung and Roku, enabling the platform to be accessible on smart TVs.

This strategic move allows Runtime to reach a wider audience and grow its user base significantly.

The company’s aspirations extend beyond Brazil, as it aims to offer communication services in multiple countries.

Throughout the year, Runtime intends to collaborate with additional brands, including TV Azteca channels from Mexico and other Spanish-speaking companies, further diversifying its content library.

Enhancing the Advertising Experience with Programmatic Advertising

Runtime leverages programmatic advertising for connected TVs (CTV), utilizing a real-time auction system known as real-time bidding to provide viewers with an enhanced advertising experience.

This innovative approach employs artificial intelligence to analyze user demographics, interests, and viewing habits.

As a result, companies can optimize their advertising campaigns to suit the preferences of individual users, leading to a more tailored and exclusive consumer experience.

A Fresh Alternative in the Brazilian Streaming Market

Runtime’s entry into the Brazilian streaming market offers users an appealing alternative, as they can enjoy a free streaming platform with access to real-time news.

By combining entertainment and news content and forming partnerships with broadcasters like Record News, Runtime aims to captivate users seeking an all-in-one solution.

With its innovative monetization strategy and ambitious expansion plans, Runtime is poised to impact the highly competitive streaming industry significantly.

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